Patagonia, Inc. is an American clothing company that markets and sells outdoor clothing. The company was founded by Yvon Chouinard in 1973 and is based in Ventura, California.

Chouinard reluctantly built a clothing empire through his love for the environment and a passion for crafting quality goods that enhance humanity’s relationship with it. Patagonia’s biggest legacy may not just be its clothing, but its entire brand philosophy.