Powell-Peralta's impact on skateboarding is unmatched. Founded in 1978, by George Powell and Stacy Peralta, high-quality innovative products are the foundation of Powell-Peralta's success. That is followed closely by a top-notch roster of team members (past and present), a collection of entertaining skateboard films, head turning advertisements, and iconic skateboard graphics by one of the industry's most well known illustrators, Vernon Courtlandt Johnson a.k.a. VCJ. Connect with the roots of 1980's skate culture when you hit the streets, ramp, park or pool on a classic re-issue or modern shape with an old school twist.